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Publishing an app will have more advantages if done in the Android market or app stores, than publishing it in your own website. The advantages of using the Android market of app store for publishing your app are given below.
Today, a lot of users search for apps. There is one popular place where users go and get their apps. They do it either in Google play or the app store. So, if you want more people to find your newly created app, the app store or Google play store is really the best place to put it. So there is a higher likelihood that you app will be seen than when you self publish it, if you put it in the Google play store or app store.
Another great benefit of publishing you app in an app store is that it does not require technical knowledge on the part of the user to install your app. It only take a single click on the install button, and in the few seconds or minutes, they can start using the app. This then is better than self publishing that requires extra work to publish and maintain. Besides, it is also hassle free to sell your app in the Google play or app stores. If you have app upgrades, it will also be easy for users to upgrade their app from the app or play store. When publishing your app in the android market or app stores you can easily update your app. There is a notification system also tied with your app so you are notified for important movements. The developer portal in the play or app sores allows you to know what is going on with your app like the number of downloads, error reports and other important details that are useful to you.
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There is also free publicity in an app store. There are no upfront fees for app publishing. This is the single location where many people go to to search for apps, as we have already mentioned. If you want to publish your site in third party sites, the benefit is that you can charge for advertising, which is what these sites want to do.
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One more thing is that you app will be available on all supported devices. Whatever mobile devices you have, your smartphone, tablet, and others devices, the play store or app store will surely have your app in it.
Rather than publishing your app in your own website, why not go to where the people go and publish it in the android market or app stores.